Why is there no performance component to real estate commissions? If a buyer loses money when they resell a property, why should the same brokerage that represented that buyer in their purchase of that property be the only one to make money when that property is resold?

At DeLeon Realty, we believe home buyers deserve a business model that aligns incentives between themselves and their buyer’s agent. Moreover, DeLeon Realty stands behind its analyses and acquisition recommendations to its buyers when they purchase their home with us and has created a tangible mechanism to make this possible. 

If DeLeon Realty doesn’t sell your home for more than what you paid after you’ve lived there for at least two years, we will reimburse you the difference between the purchase and sale price, up to the amount of any buyer-side commissions we earned when you originally bought the home. For this aligned incentive program to apply, simply ensure that (1) DeLeon Realty represented you when you purchased your single-family home, (2) you’ve owned the home for at least two years, and (3) you choose DeLeon Realty to handle the sale.

Here’s how this program works: Suppose you purchase a home for $5 million, and DeLeon Realty earns a 2.5% commission as your buyer’s agent. If, after owning the home for over two years, you resell it with DeLeon Realty for $4.9 million (a 2% decrease from your purchase price), DeLeon Realty will reimburse you the 2% difference of $100,000 upon closing. If the price difference is 2.5% ($125,000) or more, DeLeon Realty will refund the full commission of $125,000 that we previously earned.

The key benefit of this program is that it provides financial relief when you need it most—when your home sells for less than you paid. Additionally, this incentive aligns our goals, fostering mutual trust. DeLeon Realty is motivated to secure the best possible deal for you, as we share in the financial outcome. Our goal is to maximize your profit, especially in a rapidly appreciating neighborhood.

DeLeon Realty offers this program because of our extensive market knowledge, proven track record of accurately predicting market trends, and our ability to deliver nuanced appreciation analyses, honed over decades of experience. Our analytical expertise and deep understanding of the market give us the confidence that our recommendations will lead to significant appreciation, a confidence backed by the billions in profits our clients have earned by following our advice. This program is a testament to that confidence.

This aligned commission incentive program is the latest innovation from DeLeon Realty, building on our established client-centric business model. This model already includes our unique policy of waiving all buy-side commissions on DeLeon Realty listings, putting our clients’ interests first. Our ability to offer these groundbreaking programs comes from our highly efficient approach, where salaried specialists collaborate to perform their expert tasks. This structure minimizes pressure on clients and ensures that every decision is made with the singular goal of providing the best possible service and outcomes for our valued clients.

To learn more about the terms and conditions applicable to this program, and how you can align with the expertise of the DeLeon Team on your next purchase, give me a call at (650) 543-8501 or email me at ken@deleonrealty.com.